MyMai.tv Dev Blog / Social-Web News Feed

Apple CEO Steve Jobs had a lot of interesting things to say tonight at the D8 Conference. But to me, one of the most interesting topics he talked about was only brought up by a question from the audience: Apple TV. We all know that Apple considers the device a “hobby,” and tonight Jobs explained why. But he also may have tilted his hand a little bit when it comes to his thinking about this going forward. Jobs said that the Apple TV is still a hobby because there is a bad “go-to-market” strategy for such devices. In other words, this is basically what I wrote about a month ago: Apple TV will remain a hobby until Apple figures out a way to make money off of it. In the current ecosystem where subsidized cable boxes dominate, that will be very, very hard (just ask TiVo). And Jobs knows it.