Vanessa Pappas is Vice President of Audience & Strategic Partnerships at Next New Networks, where she oversees key partner relationships, builds out audience growth strategies and advises programming of the networks which include Indy Mogul, Hungry Nation, and Barely Digital. Online video has moved from the niche to the mainstream and become a part of our regular media consumption. After five years, YouTube (YouTube) hit the milestone of serving one billion video views per day in October 2009, and just seven months later crossed the threshold of two billion view day in May. With online video viewing rivaling some of the biggest television ratings, how can you stand out in this sea of content on the world’s largest video platform? Whether you’re a Fortune 500 company, a media outlet, a small business, or an individual, the questions are the same: How do viewers find your videos online, and what keeps them coming back for more?
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