MyMai.tv Dev Blog / Social-Web News Feed

SponsorPay, Europe’s leading provider of advertisement-based payment systems, has secured a further €3.8m of funding. The new round comes from Hasso Plattner Ventures, Moscow’s Kite Ventures, and Team Europe Ventures who are the original backers of the Berlin-based startup. The injection of capital solidifies SponsorPay’s dominant position in Eurpope, having recently acquired its equally young rival, Hamburg-based GratisPay, in early February. The combined properties’ customers cover the majority of the major online and social game publishers across Europe, including Gameforge, Bigpoint, InnoGames and Frogster. SponsorPay enables online gamers to earn virtual currency by taking part in offers from its various advertising partners, such as signing up for a product trial etc. It currently has 40 employees speaking languages covering 100 countries.

Fresh off the closure of its acquisition by Google, mobile ad network AdMob is officially launching an iPad-specific SDK to allow app developers to use the network’s ads within their apps. The SDK was previously in beta but is now available to the public. AdMob says that the SDK is unified across all devices running the iPhone OS, which makes it much easier for developers, who can can download one binary for development across all Apple iPhone OS devices – iPhone, iPod touch, and iPad. The new also SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300×250, 728×90, and 468×60.

Networking is the bread and butter of a freelance career. Because competition is so fierce, landing consistent gigs isn’t just about talent. It relies heavily on who you know, and how connected you are. Social media can expand your freelance network exponentially and yield opportunities that you’d never find elsewhere. But just like pounding the physical pavement, it takes investment, hard work, and time.

In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers. The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and social advocacy contributed to Facebookers being much more likely to notice ads, absorb their content and make purchases.