MyMai.tv Dev Blog / Social-Web News Feed

MeFeedia, the Burbank, Calif.-based video search and advertising startup, is offering analytics capabilities to publishers that want to be able to track videos delivered via HTML5, for free. With the rollout of its new analytics suite for HTML5 video, customers can now track engagement metrics across the web and a number of mobile devices, including Apple’s iPad and those built atop Google Android. The new offering sorts metrics into sections, including Summary, Recent, Popular, Devices, Videos and Channels, each of which allows users to either drill down for granular data of individual videos or view aggregate data for all the videos in a library. Data can also be broken out by web address so that publishers with multiple video sites can view them individually, and all graphs can be exported for easy sharing. And the entire interface is built on HTML5, so it can be viewed on the iPad or other devices that don’t support Adobe Flash.

Online video viewers are tuning in to more broadcast content, driving increases in the number of views and the amount of time spent watching traditional TV fare through the web, according to new data from Brightcove and TubeMogul. The Online Video & the Media Industry quarterly research report looks at video data from different segments of Brightcove customers, including broadcasters, newspaper publishers, music labels and magazine publishers.

VMIX, a provider of white-label video management services, has added new features to its analytics suite that provide to its customers more granular and real-time data about the videos they’re distributing. The new tools include the ability to track multiple metrics in a graphic or table view, build personalized reports that can then be exported or embedded so that others can view them, and create custom dashboard for viewing data on company intranets or subdomains.