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Encoding.com has introduced a new API that will let major customers — like large video publishers and video distribution platforms — offer its cloud encoding services as a white-label solution. And a group of its customers have already signed up for the white-label service, including Cisco Eos, Giant Realm, Kaltura and Vzaar. Encoding.com’s new features allow video management firms to create sub-accounts on the fly, enabling them to sign up their own customers for the cloud-based encoding service. By extending its API, video hosting and distribution companies can integrate the service into their own platforms, therefore making encoding in the cloud a seamless part of the video production workflow. The startup has also made sample scripts available for various programming languages to let its customers get up and running quickly.

Up until now, if YouTube users wanted to combine multiple clips into a single video, they had to use offline editing tools. But YouTube today rolled out cloud-based video editing tools, giving users a whole new way to remix their existing video assets online. As detailed in the Google operating system blog, the new YouTube editor allows users to trim video, mix and match clips — even add music. And while the new offering won’t replace more robust video editing software — like Apple’s Final Cut Pro — it will enable users to combine their videos in new and interesting ways.

File syncing and storage startup Zumodrive is updating its mobile offerings today, releasing new versions of their applications for iPhone, Android and Palm smartphones. ZumoDrive, which spawned from Y Combinator startup Zecter, has a different take on file syncing. Similar to other services, Zumodrive creates a drive on your device that is synced to the cloud. But service includes a slightly different twist-ZumoDrive tricks the file system into thinking those cloud-stored files are local, and streams them from the cloud when you open or access them.

The first piece of software I ever wrote was on the TRS-80 Model 1. It was called “How To Juggle”, and it had 4K of memory. It was my version of “Hello World”, what every programmer first writes on a new piece of hardware. CLOAD Magazine purchased it for $75, they distributed it to their subscribers on a cassette (there weren’t disks for the TRS-80 yet). It was 1979. I was 15 years old, and I was a software entrepreneur. I still am.

Just five years later, I was an intern at Apple writing some of the first native assembly language on the Mac and working in a building called Bandley 4 with a pirate flag on the roof. Guy Kawasaki hired me to help developers write software on the Mac without using its predecessor, the Lisa (something that had been required when the Mac launched). My first example of how to write for the MDS 68000 development system manifested itself in a video game called “Raid on Armonk.” It was an allusion to IBM’s headquarters. They were the anti-Mac and we clicked and destroyed them. (Turns out they eventually clicked on themselves.)…