UK-based startup Shoply wants to allow anyone to sell anything online. The company offers free SaaS that allows people to sell their goods in an online marketplace, with their own storefront and website. The idea behind the site is fairly simple. Shoply aims to compete with eBay and other marketplaces by not charging setup or listing fees. Shoply makes money by charging a small transaction fee, which is 6 percent of a total transaction, on all purchases made through its platform as well as through monthly subscription plans for premium packages. Payments are made via PayPal. Shoply also lets sellers integrate their virtual shops with social networks like Twitter and Facebook, allowing people to Tweet products out and use Facebook Connect to push updates. The ambition is to create a virtual shopping mall of sorts, where users can come to Shoply and try to find an item by doing a keyword search in the marketplace. And Shoply handles the SEO for the shop owners. The idea sounds great in theory, but it may be a challenge for Shoply to attract seller who already have an established base on Amazon, eBay and even Etsy. At the moment, Shoply has under 30 shops on the site. I think for the startup to start standing apart from these established competitors, it may have push a more disruptive model, such as such as that of marketplace on Facebook. Shoply’s founder Liad Shababo says that the site currently offers this functionality, which will compete with fellow Facebook marketplace Payvment.