MyMai.tv Dev Blog / Social-Web News Feed



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Mymai.tv is on the cutting-edge of social and video commerce, playing a role in the on-going and dramatic transformation of the ways in which buyers and seller interact.

Check back frequently for updates regarding MyMai.tv.









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Tagged
ecommerce


Shoply Lets Anyone Create An Online Store

UK-based startup Shoply wants to allow anyone to sell anything online. The company offers free SaaS that allows people to sell their goods in an online marketplace, with their own storefront and website. The idea behind the site is fairly simple. Shoply aims to compete with eBay and other marketplaces by not charging setup or listing fees. Shoply makes money by charging a small transaction fee, which is 6 percent of a total transaction, on all purchases made through its platform as well as through monthly subscription plans for premium packages. Payments are made via PayPal. Shoply also lets sellers integrate their virtual shops with social networks like Twitter and Facebook, allowing people to Tweet products out and use Facebook Connect to push updates. The ambition is to create a virtual shopping mall of sorts, where users can come to Shoply and try to find an item by doing a keyword search in the marketplace. And Shoply handles the SEO for the shop owners. The idea sounds great in theory, but it may be a challenge for Shoply to attract seller who already have an established base on Amazon, eBay and even Etsy. At the moment, Shoply has under 30 shops on the site. I think for the startup to start standing apart from these established competitors, it may have push a more disruptive model, such as such as that of marketplace on Facebook. Shoply’s founder Liad Shababo says that the site currently offers this functionality, which will compete with fellow Facebook marketplace Payvment.

08:00 am, by mymaitv

Sunday Sky Builds Dynamic Videos For e-Commerce Sites

A new startup has emerged to make it easier for e-commerce and other online sites to add videos to their websites, in an effort to increase consumer engagement and purchase conversion. With its dynamically created video service, Sunday Sky provides those sites with videos that highlight product features but are always up to date. Sunday Sky takes existing web assets, such as photos and product descriptions, and transforms those assets into a limitless number of web videos. Because the video is created dynamically by relying on product information, the videos are always up-to-date with the latest information from the website. So if a product’s price is reduced or its ratings change, the video will automatically adjust to the new information that is available to it. (You can watch demos of the Sunday Sky videos here.)

10:00 am, by mymaitv

The NewTeeVee Guide to Watching Web Video on the iPad

I am waiting for the guide to ecommerce on the ipad.  soon?

10:55 am, by mymaitv

Forrester Forecast: Online Retail Sales Will Grow To $250 Billion By 2014

Online retail sales aren’t growing at the torrid pace they once were, but they continue to grow steadily. Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014. It forecasts online retail sales in the U.S. will be nearly $250 billion, up from $155 billion in 2009. Last year, online retail sales were up 11 percent, compared to 2.5 percent for all retail sales.

In Western Europe, Forrester expects a slightly faster 11 percent growth rate for online retail sales, going from $93 million (68 million Euros) in 2009 to $156 million (114.5 million Euros) in 2014. Forrester’s estimates exclude online sales of autos, travel, and prescription drugs.

01:04 pm, by mymaitv

Videos make the web more persuasive | VideoRetailer.org - Exploring the Intersection of Video and e-Commerce.

Multiplica, an international Barcelona-based web consultancy focused on user persuability and conversion has released its Top 50 List of persuasive web sites. The top sites were chosen after 750 hours of investigating more than 500 web sites in 12 different countries……

10:00 am, by mymaitv

Private Shopping Clubs, Brand Discounting and Rethinking Channel Distribution: Part 1

As I browse the Internet I have noticed that more and more prestigious brands are jumping on the Internet discount bandwagon.   Most are using private shopping clubs as their mechanism for these deep, sometimes too good to be true specials.  My reference to “prestigious” brands is targeted at brands that rarely have sales, if at all, brands that utilize exclusivity as the primary emotional driver.  My first reaction was one of bewilderment: I couldn’t figure out why I would choose to fight the masses at those bi-annual 50% off sales or at the outlets where the items are noticeably wrong - why not just wait for a company endorsed fire sale?  I use the term fire sale because these shopping clubs are marking items off 40-70%, not the run of the mill 10-20% you find in the high-end department stores where these brands are placed on a pedestal.

I was amazed that these brands were committing to discounting their products and discounting them so deeply for the masses.   I did some thinking and some browsing all with one question in mind: are these brands devaluing the brand that they worked so hard to keep exclusive?   After my browsing was complete, I came to the conclusion that these brands are learning how to get the best of both worlds.  In the current economic climate, these brands are seeing the need to capture a new demographic, if not an entirely new customer base and these shopping clubs are just the platform from which to launch their consumer offensive.  By being a part of these shopping clubs and limiting their sales to a very short period of time, the brands are able to portray a sense of limitation and scarcity, playing to the consumer’s sense of exclusivity.  These clubs combine limited or invite-only memberships with deep discounts for a very short period of time to appear very exclusive which protects the branding of their clients.  The brand benefits three fold from this.  First by selling off what is most likely a surplus of product that might otherwise go unsold.  Second by capturing a new customer base, consisting of either savvy shoppers that are able to pay retail but refuse to or shoppers that are just not able to afford the retail cost of buying into the brand.  The third benefit is found in piggybacking onto the heavy promotion and extreme exposure that the shopping clubs rely on to drive customers to their door.  In the end these brands come out with not only an unscathed image of exclusivity, but also increased sales, new customers and increased brand awareness.

A good deal for everyone, but so what?  There may be larger implications that come with continued Internet distribution and with the increase of ecommerce in general, but more about that in part 2.

08:00 am, by mymaitv

How video players could (or should) look like to deliver great user experience. | VideoRetailer.org - Exploring the Intersection of Video and e-Commerce.

Video works for e-retailers. In 2010, we already know that landing pages and product sites with video convert better than those without. But the mayority of thoses sites follow a simple presentation formula: product pages including a (more or less sophisticated) video player that reproduces relevant content about the product in question.

(via: videoretailer.org)

05:53 pm, by mymaitv

2010: not without video marketing (part 1.)

2009 was a good year for practitioners of video marketing. We saw some really encouraging results -better performance of landing and product pages that include video than those that don’t- especially from e-retailers, like e-bags, Zappos or Pool Tables……

05:00 pm, by mymaitv

How to twitter for ecommerce success

Nice little article about how Dell has used twitter for success.

08:21 am, by mymaitv

How to join a startup?

bijan:

I often get emails from folks that have never done a startup asking me how they can “break into” the startup world and join a great young company.

The traditional way is to network into that company. Find someone you know that knows the people in the company or perhaps one of the investors or board members. This often can work out nicely (assuming of course that you are excellent and fit into the company culture). Those methods are tried and true.

But what if you don’t know anyone at the company?

One suggestion: become an activist of the products that you love. Use them. Blog about them. Write about stuff you want to see in the future and why you think it’s important or fun or whatever. Build stuff with those products. Give feedback to the company. Participate early and often. Get involved. Comment on other blogs with your insight. Maybe the company hires you or maybe you’ll be inspired to start your own company.

Many of our portfolio companies look to hire users of their products. Many if not all of the early employees hired at Twitter, Boxee, Tumblr and others came out of the community.  These folks are not only talented and smart — but they are passionate about the product and it shows.

Nice bit of info here, it is true that many of the initial employees tend to be drawn from the community that the startup supports.  Also coming from the other side of the table we(mymai.tv) have recently been seeking out talent for our company and have found many nice resources to do so.  Online the obvious first place to check is craigslist, especially in the bay area where you will find countless job postings for startups in the web/tech fields.  Jobnob, alumni-listservs and face to face meetups are other great options too.  There are meetups that focus on startups that often have 30 second spots to promote companies staffing needs, now there is even a meetup in the SF area that is focused on helping find co-founders.  Outside of these resources the prospective employee should be proactive and inquire with companies to see if they are seeking interns, i think that you will be hard pressed to find one that is not looking for help.  While this may not be the most glamorous position, it is a great place to start and many times can lead to a full time position when the company is ready.  I know that we are always looking for more interns in the SF area here at MyMai.tv.  If anyone reading this is interested, you can contact me directly regarding internships or other positions at krismiller@mymai.tv .

-kris miller, co-founder MyMai.tv


Hello tumblrs, from MyMai.tv

Welcome to the Mymai development blog, here you can find information on the development and launch of the streaming e-commerce site mymai.tv.  Also you will find general information about the advances in streaming video, ecommerce and the fusion of the 2.

A little bit about Mymai.tv

Mymai.tv is a real-time video commerce and social marketing platform enabling buyers to shop in a fun, interactive and entertaining environment while providing sellers multiple avenues and tools to effectively engage, understand and communicate with their customers, driving conversion, revenue and profitability.

Mymai is on the cutting-edge of social and video commerce, playing a role in the on-going and dramatic transformation of the ways in which buyers and seller interact.

We are very excited for our Q1 2010 launch as we feel that the ecommerce community (both buyers and sellers) is ready for a change.

Everything changes in 2010.

You can sign up for a beta account which will feature free item insertions for the first 3 months (possibly longer) at www.mymai.tv

- kris miller

krismiller (at) mymai.tv

10:08 am, by mymaitv