MyMai.tv Dev Blog / Social-Web News Feed

The Interactive Advertising Bureau (IAB) is taking a cold, hard look at the market for advertising on the iPad and other tablet devices, launching a new “Tablet Task Force” and issuing a report on the future of “tabvertising.” (We didn’t come up with it — blame the IAB.) And while some may see the iPad’s lack of Adobe Flash as a potential barrier to advertising on the device, the IAB says that’s easy enough to overcome with a little HTML5.

Apple is one of the biggest supporters of HTML5, and Steve Jobs clearly thinks this new standard is the future of the web. To show why Flash is no longer necessary, Apple has launched a HTML5 showcase displaying what an HTML5-capable browser can do without the need of additional plugins. In typical Apple style, the showcase consists of simple, elegant, yet quite impressive demos of the technology. In one demo, you can type in some text, quickly change the font, its size and transparency, rotate it and add a shadow effect. Another lets you browse through a horizontal, vertical or grid-shaped gallery of images, while a particularly impressive demo lets you spin a 3D object by clicking and dragging.

The upcoming iPad may not have Flash, but that’s not stopping Apple from pitching it as the ideal device for personal video viewing. In its guided tour of the iPad, Apple touts the benefits of watching iTunes and YouTube video from the device, which will go on sale this Saturday…

Link to “the video”