MyMai.tv Dev Blog / Social-Web News Feed

Market research firm Harris Interactive has launched Research Lifestreaming, a research platform that looks to give clients a full view of panel members’ online and offline lives by connecting participants’ social media activities — collected and categorized from sites like Twitter, Facebook and LinkedIn — with survey responses and behavioral data. The idea is to link traditional panelist profiles to panelist social networking updates. Panelists opt-in to the Research Lifestreaming platform and participate in online group discussions, optionally blog or create photo diaries about experiences, and respond to questions about their status updates. They are rewarded for participation with points that can redeemed for gift certificates and merchandise (a standard industry practice).