MyMai.tv Dev Blog / Social-Web News Feed

MeFeedia, the Burbank, Calif.-based video search and advertising startup, is offering analytics capabilities to publishers that want to be able to track videos delivered via HTML5, for free. With the rollout of its new analytics suite for HTML5 video, customers can now track engagement metrics across the web and a number of mobile devices, including Apple’s iPad and those built atop Google Android. The new offering sorts metrics into sections, including Summary, Recent, Popular, Devices, Videos and Channels, each of which allows users to either drill down for granular data of individual videos or view aggregate data for all the videos in a library. Data can also be broken out by web address so that publishers with multiple video sites can view them individually, and all graphs can be exported for easy sharing. And the entire interface is built on HTML5, so it can be viewed on the iPad or other devices that don’t support Adobe Flash.