Online retail sales aren’t growing at the torrid pace they once were, but they continue to grow steadily. Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014. It forecasts online retail sales in the U.S. will be nearly $250 billion, up from $155 billion in 2009. Last year, online retail sales were up 11 percent, compared to 2.5 percent for all retail sales.
In Western Europe, Forrester expects a slightly faster 11 percent growth rate for online retail sales, going from $93 million (68 million Euros) in 2009 to $156 million (114.5 million Euros) in 2014. Forrester’s estimates exclude online sales of autos, travel, and prescription drugs.