According to recent research from the Pew Internet Project, 52% of the American population is watching videos online — that’s 69% of all Internet-connected American adults. If online video watching continues at its current rate of growth, in just under 5 years, almost every American with an Internet (Internet) connection (i.e., the vast majority of Americans, period) will be watching video online. This includes video streamed from the web and downloaded video and encompasses sites such as YouTube (YouTube), Vimeo (Vimeo), Hulu (Hulu), DailyMotion and others. In the current survey, Pew researchers found that the majority (61%) of American, adult Internet users watch short clips, television shows and movies on video-sharing sites such as YouTube. These sites have exploded in popularity over the past several years and are on a trajectory to dominate the space. By contrast, just 33% of Internet users in 2006 had watched a video on a vid-sharing site.