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5 Ways to Build a Loyal Audience on YouTube

Vanessa Pappas is Vice President of Audience & Strategic Partnerships at Next New Networks, where she oversees key partner relationships, builds out audience growth strategies and advises programming of the networks which include Indy Mogul, Hungry Nation, and Barely Digital. Online video has moved from the niche to the mainstream and become a part of our regular media consumption. After five years, YouTube (YouTube) hit the milestone of serving one billion video views per day in October 2009, and just seven months later crossed the threshold of two billion view day in May. With online video viewing rivaling some of the biggest television ratings, how can you stand out in this sea of content on the world’s largest video platform? Whether you’re a Fortune 500 company, a media outlet, a small business, or an individual, the questions are the same: How do viewers find your videos online, and what keeps them coming back for more?

09:00 am, by mymaitv

YouTube Adds Video Editing in the Cloud

Up until now, if YouTube users wanted to combine multiple clips into a single video, they had to use offline editing tools. But YouTube today rolled out cloud-based video editing tools, giving users a whole new way to remix their existing video assets online. As detailed in the Google operating system blog, the new YouTube editor allows users to trim video, mix and match clips — even add music. And while the new offering won’t replace more robust video editing software — like Apple’s Final Cut Pro — it will enable users to combine their videos in new and interesting ways.

06:55 am, by mymaitv

The Solomon R. Guggenheim Foundation, YouTube and HP have teamed up in search of the world’s most creative online video. In collaboration with Hewlett-Packard and Intel, Google’s YouTube set up a dedicated site section dubbed Play, in an effort to find and showcase the most exceptional talents working in the realm of online video. (via YouTube, HP And Guggenheim In Search Of The World’s Most Creative Online Video


02:00 pm, by mymaitv

Report: One Quarter of Online Videos Are Viewed in Primetime

For years, online video has been viewed primarily as a time-wasting activity that happens during work hours or when people aren’t near a TV or other forms of entertainment. But that could be changing, as new data from Scanscout suggests that online video is sneaking into the living room during primetime hours.

09:00 am, by mymaitv

First Video Uploaded to YouTube, Five Years Ago

YouTube’s founders Chad Hurley and Steve Chen may have bought the site’s domain back on February 14, 2005, but the first video wasn’t uploaded to the site until several months later. That video, entitled Me at the Zoo, was uploaded five years ago today, on April 23, 2005. The video, shot by Yakov Lapitsky, features third co-founder Jawed Karim talking about the wonders of elephants at the San Diego Zoo.

07:00 am, by mymaitv

10 Killer Tips for Creating a Branded YouTube Channel

There was a time when YouTube (YouTube) was considered a wild-wild west of content — a place where marketers shied away from uploading their commercials, let alone building a branded channel. But these days, YouTube has become more mini-van than stagecoach. From Toyota Sienna’s high-profile television commercials urging consumers to visit their YouTube channel, to (what might be considered the anti-minivan) Harley Davidson’s fan-centric YouTube universe, there has been a noticeable shift in corporate adoption of the platform.

10:54 am, by mymaitv

Apple Touts iPad As a Video Viewing Machine

The upcoming iPad may not have Flash, but that’s not stopping Apple from pitching it as the ideal device for personal video viewing. In its guided tour of the iPad, Apple touts the benefits of watching iTunes and YouTube video from the device, which will go on sale this Saturday…

Link to “the video

11:58 am, by mymaitv

how to: 5 Ways to Convert Your Video Files

H.264, Ogg Theora, MP4, Xvid, MKV, FLV: The world of online video can be pretty confusing. Not only are there tons of different formats and acronyms, but various devices and services actually have vastly different requirements. A video you downloaded via BitTorrent most likely won’t play on your iPhone, and the software that comes with your Flip camera won’t be of much use to prepare an upload for Wikipedia…..

08:41 am, by mymaitv

YouTube Is Starting to Monetize Mobile Video

YouTube has started to serve ads on mobile phones, but you may not even notice them. The online video platform is now serving display ads on in the U.S. and Japan, according to a blog post, and will sell banner ads on a full-day basis. Today’s advertiser is Mazda, which bought the mobile ad in conjunction with its banner on the regular YouTube home page. The blog post reveals that YouTube has already run campaigns for Kia and Sony as well…

12:00 pm, by mymaitv